Frankie Co-Founder. AI, Ecommerce and SaaS expert.
Email marketing remains an effective, powerful way to market and sell products.
With these types of numbers, ensuring you get the most from your email efforts is essential.
Frankie Personalization content can be served in Klaviyo using the following methods:
Before Artificial Intelligence (AI) made Personalization at scale possible, segmentation was the best option available for marketers. Segmentation is a tool that merchants were encouraged to use to send ‘targeted’ messages to segments, rather than generic messages to ‘everyone’.
The idea: get better results by grouping people who share similar product preferences or characteristics. This idea is a sound one, but even with the best intentions, ‘segments’ often ended up containing very different types of customers. This greatly reduces the relevance and effectiveness of your marketing.
Personalization can be thought of as segmenting into a ‘group of one’. Frankie Personalization uses each individual’s behaviours and tastes, to select content suited to each individual person in real time, to create a unique buying experience for each individual. This is why personalization outperforms segmentation.
The most advanced Personalization such as Frankie produces the best results.
Frankie Hyper Personalization was added to a Klaviyo Cart Abandonment flow and compared against standard Klaviyo suggestions on a Shopify Plus store. 50% of the Abandon Cart emails had Frankie hyper personalization added, whilst the other 50% of emails used standard Klaviyo suggestions.
Email engagement and store shopping activity were measured and compared using Klaviyo’s own A/B test suite. The A/B test continued for 30 days where upon the merchant requested that 100% of the email content be switched to the winning solution (Frankie).
“Email marketing is one of the most effective ways to sell your products.”
Jess Vassallo, Head of Growth, Evocative Media
The benefits in improved click through rate and shopping activity shown here, are in addition to the increase in store conversion rate and sales from Frankie Personalization – see separate case studies.
Personalized the Abandon Cart Klaviyo Flow using Frankie Personalization.
Want to conduct your own independent A/B test of Frankie on your store?