Personalizing your customers' interactions across web, mobile, email and bricks and mortar is no longer a dream, it’s a necessity. Customers expect useful personal recommendations in every interaction.
Every experience, every interaction. It’s personal with Frankie.
Imagine each of your customers hearing what suits them best... You Might like, Trending now, Best Sellers, Complete the look and Personal Edit.
Personalization starts on the Home page.Best Sellers, Trending Now & Frankie’s curated personalized ‘Collection’ for your regular shoppers.
Expect: brand loyalty, engagement, revisit rates and sales to increase.
Recommendations that offer Better Alternatives such as ‘You might like’ and ‘We think you’ll love’ are highly effective on the Product page.
Expect: higher conversion rates & increased time on site.
Collection ‘Picks’ highlight items in each Collection that appeal to each shopper.Your shoppers are quickly connected with the items they’re most likely to buy.
Expect: lower shopper fatigue and higher conversion rates.
As your shoppers near the end of their purchasing journey, Frankie has a number of personalization options.
Expect: basket size and average order value to increase.
Shipping progress emails have some of the highest open and click through rates. Frankie lets you personalize the shipping page that receives all that traffic.
Expect: increased engagement, loyalty and new purchases from customers checking shipping progress.
Frankie allows you to personalize all your campaigns — both one off and automated flow. Tailor the content of every email to each individual to maximise engagement and conversion.
Expect: higher click through rates, greater store activity, increased conversion.
Enable staff to deliver an enhanced in-store experience with Frankie personalization. Combine online and instore shopper data, to enable your staff to offer customers’ a new personalized shopping experience.
Frankie combines customers’ online and in store history and behaviour to offer:
• at time of sale - highly relevant ‘Add to Cart’ suggestions
• out of stock items - better alternative suggestions
• ideas and inspiration - suggestions personalized to each customer
Expect: happier, more motivated staff, increased basket size, increased order numbers.
Your Edit, is a collection personalized for each individual shopper. Shoppers are presented with items individually chosen to most likely be of interest to them, from the Collection you nominate.
Effective on: Home page.
Recommends other products that the shopper is more likely to buy, than what they are viewing.
Utilizes a mixture of identifying products that are similar combined with the shopper's tastes.
The best outcome is when your shopper ends up buying both.
Effective on: Product page.
Much more than Trending now, or a Bestsellers list, this recommendation takes into account each shopper's tastes and recommends items that are most popular with people of similar tastes. This recommendation aligns with the shoppers view on what their peer group views as being popular, acting like like positive peer group feedback.
Effective on: Home and 404 pages.
'You May Like' is a personalised handpicked list of recommendations for each shopper, that maximises engagement and conversion. It's strength is in it's personalization.“70% of consumers in the US now expect personalisation from online businesses” – McKinsey Global Fashion Survey.
Effective on: Home page, typically presented as the fifth or sixth piece of content.
Cross-sell or 'Also Bought' recommends complementary items at checkout, prompting the shopper with items they may not have considered, to ensure they have purchased all they need.At checkout, the customers mindset has shifted to purchase. Cross-sell recommendations lead to an increase average order value.
Effective on: Checkout page.
Recently viewed remains an effective tool in maintaining shopper engagement and higher conversion rates. Shoppers are presented selected items from their browsing experience, allowing them to seamlessly purchase when ready.
Effective on: Several locations.